Photojournalist and artist Mark Hirsch is the author of “That Tree.” Hirsch of Platteville, Wisconsin is an editorial and corporate photographer based out of Dubuque, Iowa. Hirsch spent 20 years in the newspaper industry as a photojournalist, photo editor and visuals editor before embarking on a freelance career in 2006. His clients include Getty Images, The New York Times, and John Deere Corporation. While recovering from a near fatal car accident in 2012, Hirsch was inspired by a friend to use his iPhone to document a year-long photo a day project focusing on an old bur oak tree. Hirsch embraced the challenge resulting in a transformative experience of healing, self-discovery, inspiration, and enlightenment. The year-long photography project along with Hirsch’s reflections about lessons learned from the old bur oak have been published in a coffee table book, “That Tree”, available at www.thattree.net. With 37,000 facebook followers, Hirsch’s project has gone viral producing widespread international attention from some of the world's most noted broadcasters, magazines, newspapers, and online outlets including CBS Sunday Morning, NBC News, The Huffington Post, and the Sierra Club. Order books, calendars or prints at www.thattree.net and enter discount code BEY, they will get a 10% discount.