Today we are going to hear the story of a magical brand that began franchising the “first time” in 2009, with lots of sizzle and appeal.  But along with all that, came mis-queued marketing messages and less than stellar unit level economics.  Stories like that usually don't end well.  NOT SO, with  ZOOM ROOM.  Mark Van Wye is a founding partner, but he was not the CEO back then.  Nor, was he the go-to-guy, responsible for their business systems, financial disciplines, or unit level economics.  All of that changed in 2016, when Mark took a Mulligan, buying out his partner, becoming CEO, bringing in venture capital and seizing the opportunity to do things better.  This is a great story about a magical brand.  Zoom Rooms are indoor dog training gyms with locations across the USA, with many more are on the way. Founded in 2007, they claim to have already made more than 100,000 tails wag.  Their motto too, spells it all out.  "We don't train dogs.  We train the people that love them."   Zoom Room v 2.0, came out of the gates in 2018 and has been exploding ever since, with wildly profitable, sustainable growth.  Today, in addition to being best in class at in their core competencies, they have also become proficient, in the practice of "sensible franchising."