Master SMS Marketing: Tips to Boost Engagement & Stay Compliant
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Master SMS Marketing: Tips to Boost Engagement & Stay Compliant
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Description
Welcome back to another episode of The Advisory Board Podcast! Today, we dive deep into the world of SMS marketing with a special guest, Shane Murphy, the founder and CEO...
show moreIn this episode, we tackle the complexities of SMS compliance, emphasizing the importance of the Telephone Consumer Protection Act (TCPA) and how businesses can navigate the rules to avoid costly fines. Shane shares expert advice on building a compliant and effective SMS marketing strategy that keeps your brand top-of-mind while staying within legal boundaries.
We also discuss innovative ways to drive engagement through text messaging, from gamified promotions to non-discount strategies that enhance customer loyalty. Shane highlights how creativity and personalization can significantly boost engagement, offering examples of brands sending out fun dad jokes or gamified messages to strengthen customer relationships.
Finally, we explore how businesses can measure the effectiveness of their SMS campaigns and adjust strategies for maximum ROI.
Thank you to ClientTether, our episode sponsor, for making this insightful conversation possible. If you’re in the franchising industry or simply looking to refine your SMS marketing approach, this episode is packed with actionable takeaways to help your business thrive.
Tune in, take notes, and let's boost your business through smarter SMS strategies!
Information
Author | Dave Hansen |
Organization | Dave Hansen |
Website | - |
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