Join me and Daniel Dixon, CEO of Service Moxie and SendJim, on this episode of The Advisory Board podcast, as we dig into what makes franchise systems and home service businesses successful in lead engagement, sales follow-up, close rates, customer retention, and recurring business.

We discuss how any business can leverage digital and physical sales and marketing tools to create memorable and highly engaging experiences with their customers from first impression to post-sale reputation building and referral gathering.

We discuss how effectively engaging your initial leads and rehashing your old leads can decrease your customer acquisition cost and increase your marketing ROI.

Daniel shares insights into how best practices in lead follow-up and client engagement can also increase your client lifetime value, while giving them an exceptional experience.

We discuss segmentation and targeted re-engagement strategies that any service business can leverage.

And we illustrate examples of how mixed media engagement that includes direct mail, email, text, calls, and voicemail drops, can have a synergistic effect on conversion rates.

Daniel became the CEO of Service Moxie in May 2019. Prior to becoming the leader of Service Moxie, Daniel served as a military officer in the United States Air Force and worked in corporate America as a business consultant for a nationally recognized consulting firm. During his time as a consultant, Daniel founded a carpet cleaning business and really found a passion for entrepreneurship and small business.

To learn more about Service Moxie go to www.servicemoxie.com

Dave is the President of ClientTether, the leading sales automation CRM in franchising, franchise sales, and home services.

To learn more about ClientTether, go to www.clienttether.com