Shaping the Future of Direct Mail with Chris Foster
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Shaping the Future of Direct Mail with Chris Foster
Description
Welcome back to Camp Content! In today's episode, we're joined by Chris Foster, VP of New Business Development at Modern Postcard, who shares expert insights on direct mail marketing. Discover...
show moreDon't miss out on this discussion on the modern efficacy of direct mail marketing!
Connect with Chris: Chris Foster | LinkedIn
Episode Timestamps:
00:00 - Intro
01:49 - Content Marketing in Direct Mail
05:07 - Hyper-Targeted Direct Mail
07:55 - Increasing Response Rates Across Generations
09:58 - Neuroscience and Deep Brain Triggers
19:40 - Conversion Rates and ROI Tracking
22:22 - Data Analysis for Targeted Marketing
24:00 - Optimizing Creative Direct Mail
26:58 - Direct Mail Success in Real Estate Finance
36:45 - Importance of Website Analytics
37:57 - Encouraging Engagement and Support
38:57 - Outro
Quote of the Episode: "Ensuring precision guarantees your direct mail campaigns reach the intended audience." — Chris Foster
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Host: Molly Ruland, CEO & Founder
Operations Manager: Matt Billman
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Organization | Molly Ruland |
Website | www.heartcastmedia.com |
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