Today with Christian Brown, we discuss with the co-founder and chief marketing officer of Glewee, an influencer marketing platform designed to connect brands with influencers in a unique way. The name “Glewee,” inspired by the concept of adhesion, signifies the platform’s goal to create strong connections between brands and influencers, ranging from those with 10,000 to 10,000,000 followers. The platform stands out by allowing brands to own the content created by influencers, offering a cost-effective alternative to traditional advertising methods and ad agencies. With over 11,000 active influencers and 5,000 businesses across various industries, Glewee emphasizes the effectiveness of influencer marketing in producing authentic and engaging content that enhances product descriptions through emotion-filled experiences.

We also discuss the importance of social media in business growth, highlighting the role of platforms like Facebook, Instagram, Twitter, TikTok, and YouTube in reaching wider audiences. It touches on the need for licensing agreements for using influencer-generated content across different channels. The platform empowers creators by enabling them to set their rates, challenging the misconception that influencer collaborations are always expensive. This approach makes influencer marketing accessible to a broader range of brands and businesses, including those collaborating with fitness influencers like Peak Protein to integrate brands into lifestyle content authentically.

https://glewee.com/