Welcome to Hot Topics! Gabrielle Crichlow talks to Amber McCarty about the struggles of entrepreneurs to establish and articulate their unique identities.

In this episode, Gabrielle and Amber discuss various aspects of entrepreneurship. They emphasize the importance of networking and building a community to promote one's business. Amber shares her experience of creating a commercial for her clients by understanding their business and finding out what makes them special. She also talks about the importance of building one's own stage and surrounding oneself with people who share the same vision. Amber also discusses the importance of authenticity and consistency in social media content for entrepreneurs. She suggests creating content that is relatable and applicable to real-life situations. The episode emphasizes the importance of social media for small businesses and how social media strategists can help businesses create effective content. Gabrielle and Amber both stress the importance of taking risks and making mistakes, as it helps in finding one's strengths and weaknesses.

Who is Amber McCarty?
Amber McCarty is an entrepreneur with five years of experience, complemented by a strong background in networking. She has gained valuable insights into effectively promoting and making a business stand out. As the host of virtual and in-person networking events, Amber brings businesses together, providing a platform to share their unique strengths and accomplishments in their respective industries. Her passion lies in interviewing business owners, delving into their journeys, and sharing their stories with the world. Through in-depth conversations, Amber uncovers the essence of each business and then repurposes the content into engaging shorts to drive traffic and attract new audiences.

You can find Amber:
On the web: https://buzzitbig.com/
On Facebook (page): https://www.facebook.com/MeticulousEngagements
On Facebook (group): https://www.facebook.com/groups/1339706016536967
On Instagram: https://instagram.com/amber.mccarty22
On YouTube: https://www.youtube.com/channel/UCBSUbgBtSN6o2uhjuEQzN7w
On LinkedIn: https://www.linkedin.com/in/amber-mccarty-14b7ab216/
On TikTok: https://www.tiktok.com/@ambermccarty20
On Linktree: https://linktr.ee/meticulousengagements

Amber has a podcast: https://open.spotify.com/show/2Jz1IZeE7tcq62K6PrnotF?si=681e47f9a7234f37

Watch this episode on YouTube: https://youtube.com/live/g55tsyshwkU

Rate this episode on IMDB: https://m.imdb.com/title/tt33092364/?ref_=ext_shr_lnk
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Original date of episode: March 16, 2023