What do track & field's sponsors aim to get from their sponsorships?
Mar 10, 2021 ·
15m 56s
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Description
Sports sponsorship requires more from the brand and the property than slapping a logo on something. What did the sponsors of recent track & field events hope to get from...
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Sports sponsorship requires more from the brand and the property than slapping a logo on something. What did the sponsors of recent track & field events hope to get from their involvement, and did they do anything to reach that goal? What will Puma do to activate their new post-collegiate group in North Carolina?
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Information
Author | George M. Perry |
Website | - |
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