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Lane9 is everything that happens outside the oval in athletics and track & field. No meet recaps, event analysis or training tips. Lots of talk about money.
![Podcast Cover](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/ec51d9e40b959e3c9587be20e8765aac.jpg)
Lane9: Track, field & money
Lane9: Track, field & money
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Rule 40 says more about track & field than the IOC
14 JUL 2021 · The Rule 40 blackout period should be a non-issue for properly activated sponsorships. But for track & field, it's a dire event because the athletes and sponsors (if we can call them that) have such a superficial relationship. -
Track & field needs to think value for value, not "thank you"
19 MAY 2021 · When was the last time you thanked your employer? Probably never, because you trade your work for their money. Pro track & field athletes need to approach their sponsor relationships the same way, and stop talking like they have nothing to offer. -
What do track & field athletes offer their sponsors?
25 MAR 2021 · Track & field athletes lament their one-sided contracts, but the sponsors probably feel the same way. When was the last time an athlete, agent or property asked a prospective sponsor "What do you want? What would benefit you?" and then went back and figured out a solution? -
What do track & field's sponsors aim to get from their sponsorships?
10 MAR 2021 · Sports sponsorship requires more from the brand and the property than slapping a logo on something. What did the sponsors of recent track & field events hope to get from their involvement, and did they do anything to reach that goal? What will Puma do to activate their new post-collegiate group in North Carolina? -
An unashamedly desperate plea to track & field people: Be eagles
1 MAR 2021 · Two stories, five years apart, set the stage for a stark choice that everyone faces when someone new appears in your Inbox: be an eagle and respond, or be a s**tbird and ignore them. -
Never say no: US T&F athletes must stop trusting their "institutions"
23 FEB 2021 · Track & field athletes need purge the word "No" from their vocabulary, because the institutions to which they entrust their careers are far too comfortable saying "No" at every turn. -
Track & field needs a business class, Part II
2 FEB 2021 · Everyone involved in "professional" track & field should be ashamed that Ben Blankenship funded a race at the American Track League. But they won't be. Our advice to aspiring pro's or semi-pro's: Look elsewhere. -
Grim year could get harder for T&F's post-collegiate athletes
26 JAN 2021 · Post-collegiate non-professional athletes were the majority of competitors at the 2016 track & field Olympic Trials. Any changes to the format for the 2021 trials would likely fall hardest on them. -
Indoor T&F nationals cancelled: Crickets ensue
18 JAN 2021 · The combined response across track & field to USATF cancelling indoor nationals was...... silence? Apathy? Ignorance? What does that mean about the sport, the athletes and anyone's prospects going forward? -
Lessons for long jumpers: T&F'rs need to watch more sports
25 AUG 2020 · Stockholm DL long jump was no different than what every other sport does all the time, but athletes and others within T&F wouldn't know that. T&F needs more experiments to create more opportunities, not less.
Lane9 is everything that happens outside the oval in athletics and track & field. No meet recaps, event analysis or training tips. Lots of talk about money.
Information
Author | George M. Perry |
Categories | Sports |
Website | - |
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